The Reasons a Buyer Says “No”


I read a Sales / Marketing blog the other day that outlined the 4 reasons for customer resistance to a sales pitch. This only affects me as a consumer these days of course since I’ve long ago hung up my workplace stuff. But I thought for fun I’d take a look at the reasons in the (admittedly trivial) case study of getting another cat after your old one has passed away. So here goes with the negative reasons:

  • No Need
    Unless you have a rodent control problem, there’s probably no physical need to have a cat around – that is the only real service they can offer.
    I suppose one might think of emotional needs though; cats offer fun and companionship and believe me you’ll miss an old one after he’s gone. Moreover, unlike an auto or a box of crackers, the Merchandise here can have palpable – even visceral – needs of his own.
    A cat shelter is not a feral colony. It is stuffed with friendly housecats that have no place else to go right now – except the street. Mr. Oates had lost his home and his family and was depressed and confused in the shelter. He’d only been there a couple of weeks but it was wearing on him. And he was one of a hundred lost souls in there. Their need is so overwhelming that one should never even visit a shelter without the thought of adopting a cat. You simply stand to change another creature’s world if you say “yes.”
  • No Money
    Not in the budget you say? Then stay clear. Sure, they charge you a fee to adopt – but that covers about half the upfront costs of vet care and shelter expenses for your new friend. The shelter also makes you think of the other costs in a 15 year commitment – food, litter, vet care, cat furniture, toys etc. A veteran of the cat wars knows all about this – especially as bills mount up in the cat’s senior years. You have to face it bravely – cat owning isn’t for sissies.
  • No Time
    An energetic kitten will demand some time for play , as well as for feeding, grooming,  and cleaning out litterboxes – not as much as a new Beagle puppy but the commitment is there.
    As retirees entering the December years there is another “time element” we have to consider that’s now in short supply – human life. We’ve always assumed that our lifespan will exceed that of our furry pal, and so far we were right. But with cat #3 on the scene now and another 15 years possibly ahead can we really plan it that way? Fortunately we know of another younger cat lover who can take care of Mr. Oates if need be. We never want to see him sad and lonely in a shelter again.
  • No Trust
    This is a major concern if you’re getting a cat from a pet store – how do you know it’s not from a kitty mill turning out purebred basket cases, or maybe one of a litter of feral kittens that will never trust you any more than you trust the vendor?
    Fortunately we have a number of very trustworthy cat shelters in our area. The folks who work there love animals and they are dedicated to matching up cats and owners.
    I got some real solid advice and recommendations about Mr. Oates – they loved him at the shelter, even kept his favorite toy to give me when we brought him home. Without their recommendation I probably would have bypassed a sad kitten who cared deeply about people and was ready to love again.

So there you have it – lots of reasons to say “no” and if I had been buying the latest gadget for the house, maybe I would have done so. It was not really a possibility with Oatsy though – he had me at “meow.”


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