Industrial Marketing

Having worked in the food industry as long as I did, I got pretty familiar with consumer marketing – how to sell Maxwell House Coffee, Jell-O, Becel, Hellmann’s Mayo – but how do you flog a water heater? That lies within the purvue of Industrial Marketing and it’s quite different. I thought about the differences lately ...

Fail

This isn’t so much a post about photography as it is about how a technology-driven company can make products that are a marketing and financial disaster if they don’t understand their customer. Nobody can dispute Nikon’s place as an optical and camera giant. They started out in the 1940s by knocking off Leica rangefinders, created ...

Chillin’ and Grillin’

BBQ season isn’t a year-round thing up here in the Valley. You are lucky if you make it from May to October most years. That said, we do get a lot of use out of our gas grill during that time. I’ve had a natural gas BBQ ever since we moved to Georgetown in 1979 and discovered ...