Industrial Marketing

Having worked in the food industry as long as I did, I got pretty familiar with consumer marketing – how to sell Maxwell House Coffee, Jell-O, Becel, Hellmann’s Mayo – but how do you flog a water heater? That lies within the purvue of Industrial Marketing and it’s quite different. I thought about the differences lately ...

Fail

This isn’t so much a post about photography as it is about how a technology-driven company can make products that are a marketing and financial disaster if they don’t understand their customer. Nobody can dispute Nikon’s place as an optical and camera giant. They started out in the 1940s by knocking off Leica rangefinders, created ...

More Gyrations with Mr. Rogers

No, not that Mr. Rogers – I mean Rogers Communications. That’s Ted Rogers, not Fred Rogers. Cable TV and satellite providers in Canada keep moaning about the fact that customers are thinking of cutting the cord. Do they ever think that their own stupid policies may influence that decision? Probably not. Here is a typical Cable ...

That’s the Bag I’m In

There’s an old saying that a woman can’t have enough handbags and a (usually male) photographer can’t have enough camera bags. I suppose that’s true in the case of the photog anyway. I mean, I have 6 in my closet  – 7 if you count the ancient canvas bag I used with my Nikon FE ...

After Irma Called

Hurricane Irma struck Sint Maarten in early September 2017. Six months later both the Dutch and French sides are struggling to recover. 80% of the hotel rooms are unusable. The airport’s new 100 million Euro terminal sustained 76 million Euros worth of damage. They are meeting incoming flights in a big tent and it’ll take 2 ...

My (Former) Piece of the Rock

Seventy-one years ago my parents took out a mini-sized endowment policy on mini-me. I have never seen the point of insuring kids since they are an expense, not an income source but hey – my parents must have seen it differently. Life was more precarious for kids in the 1940s and maybe they needed burial money ...

Your Future Self

I read a Globe and Mail Article today about how tough it will be to refinance one’s debt this year (Visa bills and lines of credit folded into a new mortgage) because the real estate values in places like Toronto and Vancouver are declining. That (and the new stress test one has to pass at 2% ...

Saving This Blog

Wow, what a PITA this is. For many years I stored my image files on a site called Photobucket. For around $30 a year I could link/embed an image to any forum post or blog post. Apparently, this was too much for Photobucket to bear. Last year they announced it would cost $500 a year ...

Figuring It All Out?

As another Winter Solstice approaches so does my 13th anniversary of retirement. I calculate that in the 21st century I have spent only 25% of my time gainfully employed (23.5% if you add in the year 2000 – which technically is in the 20th century.) But who’s counting? And just as it is with any ...

Reflections in a Plastic Eye

Well it’s done. Final score: acrylic implants 2, cataracts 0. The second surgery seemed to go better and faster than the first – although the first was pretty slick itself. Recovery is better when you have one blurry and one really good eye – as opposed to one blurry and one really bad eye. I ...

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