Industrial Marketing

Having worked in the food industry as long as I did, I got pretty familiar with consumer marketing – how to sell Maxwell House Coffee, Jell-O, Becel, Hellmann’s Mayo – but how do you flog a water heater? That lies within the purvue of Industrial Marketing and it’s quite different. I thought about the differences lately ...

Fail

This isn’t so much a post about photography as it is about how a technology-driven company can make products that are a marketing and financial disaster if they don’t understand their customer. Nobody can dispute Nikon’s place as an optical and camera giant. They started out in the 1940s by knocking off Leica rangefinders, created ...

Camera Detective

My grandma’s family album contains many photos such as this one of the younger folks in 1917. A lot of the pictures are quite large and are obviously enlargements of the original camera negative. The camera which took these photos was a very good one for the time, and I believe it must have belonged to my ...

Image or Experience?

When I started out in photography and for many years after I just had one camera at a time. First I had a cruddy old 127 roll film compact, then a 35 mm rangefinder, and finally a Nikon film SLR. During this time I was obviously shooting film of some sort and didn’t travel all that ...

More Gyrations with Mr. Rogers

No, not that Mr. Rogers – I mean Rogers Communications. That’s Ted Rogers, not Fred Rogers. Cable TV and satellite providers in Canada keep moaning about the fact that customers are thinking of cutting the cord. Do they ever think that their own stupid policies may influence that decision? Probably not. Here is a typical Cable ...

35 years of Nikon

Long, long ago – back in the antediluvian era before smartphones and Instagram – I began to take photographs with 35 mm film. In doing so I was following in the footsteps of my Uncle Howard. He was a master photographer who used an old Kodak manual camera as early as the mid-1950s. My first ...

Saving This Blog

Wow, what a PITA this is. For many years I stored my image files on a site called Photobucket. For around $30 a year I could link/embed an image to any forum post or blog post. Apparently, this was too much for Photobucket to bear. Last year they announced it would cost $500 a year ...

The Tanks

For most of our married life we had to replace our luggage every few years – either because of wear and tear on the fabric, or broken handles / ripped zippers thanks to baggage handling technology.Even a set of hard sided luggage succumbed to the inevitable bumps and bruises of travel. All that changed around ...

Figuring It All Out?

As another Winter Solstice approaches so does my 13th anniversary of retirement. I calculate that in the 21st century I have spent only 25% of my time gainfully employed (23.5% if you add in the year 2000 – which technically is in the 20th century.) But who’s counting? And just as it is with any ...

Reflections in a Plastic Eye

Well it’s done. Final score: acrylic implants 2, cataracts 0. The second surgery seemed to go better and faster than the first – although the first was pretty slick itself. Recovery is better when you have one blurry and one really good eye – as opposed to one blurry and one really bad eye. I ...

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